We love business books and will always buy a copy for the Mission Dynamics® Library whenever we see recommendations in articles, conferences and from clients.  Here is a selection of our favourite business books that have heavily informed our thinking and the design of our methods.  If you hover over the book cover you can see more details including a link to learn more.

Brain rules

John Medina
  • Title: Brain rules
  • Author: John Medina
  • Publisher: Scribe Publications; 1st edition (27 August 2014)
  • Pages: 304
  • ISBN: 1925106276

In Brain Rules, Dr John Medina, a molecular biologist, shares his lifelong interest in brain science, and how it can influence he way we teach our children and the way we work. In each chapter, he describes a brain rule – what scientists know for sure about how our brains work – and then offers transformative ideas for our daily lives.

Good Strategy Bad Strategy

Richard Rumelt
  • Title: Good Strategy Bad Strategy
  • Author: Richard Rumelt
  • Publisher: Profile Trade; 1st edition (27 September 2017)
  • Pages: 336
  • ISBN: 9781781256176

For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response – whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Leading mindfully

Amanda Sinclair
  • Title: Leading mindfully
  • Author: Amanda Sinclair
  • Publisher: Allen & Unwin; 1st edition (24 February 2016)
  • Pages: 240
  • ISBN: 1925267040

Simple practices of mindfulness can enhance our effectiveness and enjoyment in leadership work. Leadership teacher and researcher Amanda Sinclair shows how mindfulness is helpful for all of us involved in the day-to-day of leadership, in those interactions in organisations, communities, schools and families where we are seeking to influence others towards positive outcomes.


Carol Dweck
  • Title: Mindset
  • Author: Carol Dweck
  • Publisher: Robinson; 1st edition (10 January 2017)
  • Pages: 288
  • ISBN: 147213995X

Dweck explains why it’s not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardise success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional.

Network centred leadership

Charles Carnegie
  • Title: Network centred leadership
  • Author: Charles Carnegie
  • Publisher: Longueville Books; 0 edition (1 August 2014)
  • Pages: 290
  • ISBN: 1920681930

Companies now face a more volatile, unpredictable and complex environment than ever before. Established businesses are breaking down and many new growth models are not yet clear. To deal with this new reality, many companies are rolling out new collaborative approaches and technologies that connect people in new and powerful ways. Many experienced leaders are confident they will be able to figure out how to use these new social approaches and platforms as they go along.


Cass Sunstein et al
  • Title: Nudge
  • Author: Cass Sunstein et al
  • Publisher: Penguin Press; 1st edition (23 March 2009)
  • Pages: 320
  • ISBN: 0141040017

We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.

Only humans need apply

Thomas Davenport et al
  • Title: Only humans need apply
  • Author: Thomas Davenport and Julia Kirby
  • Publisher: Harper Business (24 May 2016)
  • Pages: 281
  • ASIN: B014PT1QYU

An invigorating, thought-provoking, and positive look at the rise of automation explores how professionals across industries can find sustainable careers in the near future. Nearly half of all working Americans could risk losing their jobs because of technology. It’s not only blue-collar jobs at stake. Millions of educated knowledge workers—writers, paralegals, assistants, medical technicians—are threatened by accelerating advances in artificial intelligence.

Scaling up excellence

Robert Sutton et al
  • Title: Scaling up excellence
  • Author: Robert Sutton and Huggy Rao
  • Publisher: Currency; 1st edition (4 February 2014)
  • Pages: 368
  • ISBN: 0385347022

Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever-better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries  Sutton and Rao identify the key scaling challenges that confront every organization.

The 4 steps to generate your first million euros in sales

Christelle Damiens
  • Title: The 4 steps to generate your first million euros in sales
  • Author: Christelle Damiens
  • Publisher: Exportia Australia Pty Ldt; 1st edition (22 April 2020)
  • Pages: 312
  • ASIN: B087HF9GSH

Whatever stage you are at in the European market, this book will help you recognise and understand where things might go wrong and learn how you can put your business on the right track. With a proven 4-step methodology, this book helps small businesses fast-track their sales in Europe and reach that first million euros in sales.

The future is Asian

Parag Khanna
  • Title: The future is Asian
  • Author: Parag Khanna
  • Publisher: W&N; 1st edition (26 November 2019)
  • Pages: 320
  • ISBN: 1474610684

Five billion people, two-thirds of the world’s mega-cities, one-third of the global economy, two-thirds of global economic growth, thirty of the Fortune 100, six of the ten largest banks, eight of the ten largest armies, five nuclear powers, massive technological innovation, the newest crop of top-ranked universities. Asia is also the world’s most ethnically, linguistically and culturally diverse region of the planet, eluding any remotely meaningful generalization beyond the geographic label itself. Even for Asians, Asia is dizzying to navigate.

The great fragmentation

Steve Sammartino
  • Title: The great fragmentation
  • Author: Steve Sammartino
  • Publisher: Wiley; 1st edition (26 June 2014
  • Pages: 290
  • ISBN: 0730312682

The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

The long tail

Chris Anderson
  • Title: The long tail
  • Author: Chris Anderson
  • Publisher: Hachette Books; Revised, Updated ed. edition (8 July 2008)
  • Pages: 288
  • ISBN: 9781401309664

he Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them.

The practice of managerial leadership

Nancy Lee
  • Title: The practice of managerial leadership
  • Author: Nancy Lee
  • Publisher: Xlibris (18 May 2007)
  • Pages: 222
  • ISBN: 1425741428

The Practice of Managerial Leadership describes a total system for managing organizations. This practical system is made up of a integrated set of principles, practices and procedures. The concepts in the system are logical and consistent and have been developed over 50 years by Dr. Elliott Jaques and his colleagues in 15 countries, through continuing consulting research work in organizations. Dr. Jaques called this system Requisite Organization.

The world is flat

Thomas Friedman
  • Title: The world is flat
  • Author: Thomas Friedman
  • Publisher: Picador USA; 3rd ed. edition (24 July 2007)
  • Pages: 672
  • ISBN: 9780312425074

One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal, the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world.

Thinking fast and slow

Daniel Kahneman
  • Title: Thinking fast and slow
  • Author: Daniel Kahneman
  • Publisher: Penguin Press; 1st edition (2 July 2012)
  • Pages: 512
  • ISBN: 0141033576

In Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive, and emotional; the other is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities – and also the faults and biases – of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour.

Type Talk

Otto Kröger et al
  • Title: Type Talk
  • Author: Otto Kröger and Janet Thüsen
  • Publisher: Dell; 10th Anniversary ed. edition (16 January 2013)
  • Pages: 306

Type Talk examines the four pairs of preferences that are fundamental to every personality type: Extraversion/Introversion, Sensing/iNtuition, Thinking/Feeling, and Judging/Perceiving. Kroeger and Thuesen provide a self-evaluation that can be used to determine which of each of these preferences best describes you. They delineate every combination of preferences—there are 16 different personality types, so you are sure to find yourself—and they go on to demonstrate how to analyze and evaluate other people as well.

What did you say?

Charles Seashore et al
  • Title: What did you say?
  • Author: Charles Seashore, Edith Seashore, Gerald Weinberg
  • Publisher: Weinberg & Weinberg; Second Revised Edition (3 April 2013)
  • Pages: 211
  • ISBN: 0965043002

Offering opinions is the second most necessary ingredient for human life. Studies show that we can go only three minutes without air, perhaps three days without water, maybe three weeks without food. . . and but three hours without offering somebody our suggestions, responses, or critiques. A perennial “hot” topic in management circles is the process of giving, getting and analyzing advice.

Why we sleep

Matthew Walker
  • Title: Why we sleep
  • Author: Matthew Walker
  • Publisher: Penguin Press; 1st edition (4 January 2018)
  • Pages: 368
  • ISBN: 9780141983769

Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences- every major disease in the developed world – Alzheimer’s, cancer, obesity, diabetes – has very strong links to deficient sleep. In this book, the first of its kind written by a scientific expert, Professor Matthew Walker explores twenty years of cutting-edge research to solve the mystery of why sleep matters.