200 YEARS OF ADVERTISING TRANSFORMED BY AI INNOVATION
2️⃣0️⃣0️⃣ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐛𝐲 𝐀𝐈 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 Despite advancements in digitisation over the past 200 years, the advertising approach has remained remarkably consistent: 1. Understand your product [...]
BOARD AI POLICY 2
Further to last month's post on Board's requiring an AI Policy, this month's #CompanyDirector magazine states: "Your organisation will need an effective governance framework for AI. Management, leadership and basic [...]
BOARD AI POLICY 1
Of course, AI is a big theme in this month's Company Director magazine, and 10 reasons why it is timely for a Board Policy on AI: "...companies are [...]
VALUES VS CULTURE
By David Ward I once walked into the reception of a large technology company in Sydney to meet its CEO. The receptionist was busy on the phone so [...]
BACKUPS SANDISK PRO-G40 SSD
Having proactive data backup procedures in place can add additional security for your business and allow you to handle any unforeseen data loss situations, keeping your productivity and brand [...]
10 REASONS YOU SHOULD LISTEN TO INTROVERTS
Introversion (popularised by Carl Jung the Swiss psychiatrist and researcher) is a preference type for introspection, thoughtfulness and ordering information before speaking. Their energy comes from within based [...]