AI Modality© (AIM) is our framework to help organisations navigate the complex world of artificial intelligence (AI) implementation. We demystify AI, providing clear guidance and practical solutions to leverage AI effectively within your organisation transforming AI uncertainty into actionable insights and measurable results.

Definition: MODALITY (noun) – a particular mode in which something exists or is experienced or expressed.

What is AIM?

AIM is our comprehensive framework designed to integrate AI into your organisation’s operations. We combine expert consulting with hands-on implementation to ensure your AI initiatives align with your strategic goals. AIM encompasses everything from initial assessments and pilot projects to full-scale AI deployments, tailored to meet your unique needs.

Why AI is difficult to incorporate into an organisation

AI promises significant benefits, but incorporating it into your organisation is challenging. These include:

  • Lack of Expertise: Understanding and developing AI requires specialised knowledge that many organisations lack.
  • Integration Complexities: AI systems must integrate with existing technologies and workflows, which can be technically demanding.
  • Data Quality and Availability: AI relies on vast amounts of high-quality data, which may not be readily available or well-structured.
  • Change Management: Introducing AI can disrupt established processes and roles, necessitating careful management to ensure smooth transitions.
  • Ethical and Governance Concerns: Ensuring AI operates within ethical boundaries and complies with regulations is paramount but often overlooked.

Setting up an AI Project and Proof of Concepts

Our AIM service begins with a structured approach to setting up AI projects:

  • Initial Assessment: We evaluate your capabilities, organisational needs, and AI readiness.
  • Pilot Projects: We design and implement small-scale proof of concepts to demonstrate AI’s potential within your organisation.
  • Iterative Development: We refine and scale AI solutions based on pilot results, ensuring they deliver measurable value.
  • Full Deployment: We transition successful pilots into full-scale, integrated AI systems, continuously optimising performance.

Which areas of the organisation are ripe for the AIM framework?

We have identified the following high-impact areas that lend themselves well to AI:

  • Human Resources administration
  • Learning and Professional Development
  • Compliance and Reporting
  • Corporate Documentation and Policy Maintenance
  • Knowledge Bases and WIKIs
  • Customer Service triage and resolver groups
  • Legal administration
  • Corporate Governance Administration
  • Information Technology support functions
  • Computer engineering coding and testing
  • Sales support
  • Facilities Management administration
  • Marketing and Brand Management
  • Accounting and Bookkeeping
  • Work Health Safety

AI Governance and Ethics

Ensuring AI operates ethically and within regulatory frameworks is crucial. AIM provides comprehensive AI governance services, including:

  • Ethical Frameworks: Establishing guidelines to ensure AI applications are fair, transparent, and accountable.
  • Compliance: Ensuring all AI systems comply with relevant laws and regulations.
  • Data security: Enabling protective measures for data security, privacy and confidentiality issues.
  • Monitoring and Auditing: Continuous oversight to detect and mitigate biases or unintended consequences.

Getting started

Embarking on your AI journey with AIM is simple:

  1. Consultation: Book a free initial consultation where we discuss your organisation’s objectives, constraints and AI aspirations.
  2. Proposal: We present a tailored proposal outlining our approach, timeline, and deliverables.
  3. Engagement: We begin with an in-depth assessment and proceed through our structured AI implementation framework.
  4. Continuous Support: Post-deployment, we offer ongoing support and optimisation to ensure your AI solutions continue to deliver value.


  • 🔼 Focus on high-impact projects with the apex of the organisation including the Board, CEO, Executive and General Managers
  • ⏭ Short periods of work with staged deliverables that add value at each stage
  • ⏱ Sensitive to managerial time constraints so you can both run and change the organisation
  • ♻️ Reuse of existing work, projects and ideas from your teams
  • 💲 Fixed-price assignments that match price with value


  • AIM Workshops
  • Business function analysis and AI project candidates matrix
  • Financial modelling of AI impacts
  • R&D tax and grants for AI¹ (if applicable)
  • Organisational alignment to AI work
  • AI role design for AI Agents
  • Cultural impact assessment

¹ Any Tax advice is provided by consultants registered with the Tax Practitioners Board (TPB)


We work with fine organisations around the world looking to achieve their objectives