200 YEARS OF ADVERTISING TRANSFORMED BY AI INNOVATION

2️⃣0️⃣0️⃣ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐛𝐲 𝐀𝐈 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧

Despite advancements in digitisation over the past 200 years, the advertising approach has remained remarkably consistent:

1. Understand your product features, benefits and objectives
2. Research your market, competition, audience and channels
3. Design a compelling ad message to promote your product while supporting your brand guidelines
4. Measure your results […]